AIclicks
SEO & Marketing
AI search visibility tracking and GEO optimisation platform
3-day free trial; plans from $59/month
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Updated Sep 14, 2026
AI Writing
AI SEO
AI Visibility
AI Research
Visit Frase · 7-day free trial; plans from $39/month billed annually.
Affiliate link, see our disclosure.
Frase is a strong choice for SEO teams that want one platform to research, write, optimise, publish, monitor, and improve content.
Frase now operates as a broader SEO and GEO platform rather than only a content editor. It combines research, AI writing, Google optimisation, AI-search scoring, publishing, visibility tracking, and content decay monitoring. Its depth is impressive, but the higher subscription cost makes it more suitable for active SEO teams than occasional content creators.
Overview
Frase is an agentic SEO and GEO platform for creating and maintaining search-focused content. It researches topics, drafts in a brand voice, scores content for Google and AI search, publishes to supported CMS platforms, tracks AI visibility, and monitors content decay. Plans include Starter, Professional, Scale, and Enterprise, with a seven-day free trial.
SEO and AI-search optimisation in one loop
Frase stands out by connecting the full content workflow instead of treating SEO writing, publishing, and AI visibility as separate tasks. Its agent researches topics, drafts content, scores SEO and GEO performance, and prepares publishing. After publication, AI Visibility tracks citations across AI engines while Content Guard identifies ranking decay and proposes fixes. That makes Frase particularly useful for teams managing content as an ongoing system.
How it works
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1
Research the Topic
Frase analyses search results and builds research around the topic, questions, entities, and content requirements.
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2
Draft in Your Voice
The AI agent creates content using your brand voice while working toward both SEO and GEO requirements.
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3
Optimise and Publish
Review SEO and GEO scores, make recommended improvements, then publish directly to your CMS or FraseCMS.
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4
Monitor and Fix
AI Visibility tracks citations while Content Guard watches published pages for decay and proposes updates.
What you can do with Frase
- Researching topics for SEO-focused articles
- Creating optimised long-form website content
- Tracking brand visibility across AI search engines
- Refreshing pages affected by ranking decay
- Publishing content directly to supported CMS platforms
- Managing SEO content across multiple websites
Pros & cons
Pros
- Combines SEO research, writing, optimisation, publishing, and monitoring.
- Scores content for both traditional SEO and AI search visibility.
- AI Visibility tracks citations across major AI search engines.
- Content Guard monitors published pages for ranking and traffic decay.
- Publishes directly to WordPress, Webflow, Sanity, Wix, and FraseCMS.
Cons
- Starter costs $49/month when billed month to month.
- Professional and Scale plans become expensive for smaller content operations.
- Higher usage limits require upgrading to larger subscription tiers.
- AI-generated content still requires editorial and factual review before publication.
- Some recent reviewers report concerns about content accuracy and legacy pricing changes.
Pricing
Freemium
7-day free trial; plans from $39/month billed annually.
Alternatives to Frase
Same-purpose swaps in this category.
HighGround AI
SEO & Marketing
AI content and SEO automation inside WordPress
$50 free content credits; membership from $49/month
View tool
Frequently asked questions
Is Frase free to use?
Frase offers a seven-day free trial with no credit card required. Its ongoing platform plans are paid subscriptions
How much does Frase cost?
Starter costs $49/month monthly or $39/month annually. Professional costs $129 monthly or $103 annually, while Scale starts at $299 monthly.
What is Frase best for?
Frase is best for SEO teams and content marketers managing research, writing, optimisation, publishing, AI visibility, and content maintenance.
Does Frase optimise content for AI search?
Yes. Frase provides GEO scoring and AI Visibility tracking for engines including ChatGPT, Perplexity, Claude, Gemini, and Google AI, depending on plan.
Which CMS platforms does Frase support?
Frase can publish to WordPress, Webflow, Sanity, Wix, and its own FraseCMS hosting platform.